JESSICA WICK, MS, BOARD CERTIFIED COGNITIVE SPECIALIST
Owner / Executive Director
Jessica Wick is the Co-Owner and Executive Director of Brain Balance Center of Jacksonville. Together with her husband, Kris, she has dedicated her career to helping children and families after witnessing the life-changing impact the Brain Balance Program had on their own son, Dylan, in 2017. Having experienced the program firsthand as parents, Jessica and Kris understand the uncertainty families often face and are passionate about providing hope, guidance, and lasting results.
Jessica earned her Bachelor of Science in Anthropology from the University of Florida and a Master of Arts in Criminal Justice, graduating summa cum laude. She is a Board Certified Cognitive Specialist, has worked extensively in the field of Applied Behavior Analysis (ABA), and is a Certified Health and Wellness Coach. She is also currently completing her certification as a Holistic Health Practitioner, further expanding her knowledge of whole-body wellness and integrative approaches to health. Her background in behavioral science, child development, and wellness allows her to support families with a compassionate, whole-child approach.
Jessica is the Founder of Wick Wellness Co., where she is dedicated to helping individuals and families navigate the complexities of Lyme disease and chronic illness. Drawing from both professional knowledge and personal experience, she strives to educate, empower, and support others on their journey toward healing.
She is also the co-host of the podcast, Tick Talk Tuesdays, where she helps raise awareness about Lyme disease, shares expert insights, and provides education and encouragement to patients and caregivers navigating complex chronic illnesses.
Beyond Brain Balance, Jessica is a passionate advocate for children with neurodevelopmental challenges and for individuals and families affected by Lyme disease. She is committed to educating parents, building community partnerships, and helping families find answers when they feel they have run out of options.
Jessica and Kris live in St. Johns County with their two children, Dylan and Maddie, and their two dogs, Onyx and Storm. Outside of work, she enjoys cheering on the Florida Gators, spending time with her family, and sharing resources that empower parents to help their children thrive.
Meet Jessica Wick
Learn more about Jessica’s personal journey, professional background, and commitment to helping children and families.
KRISTOPHER WICK
Owner/ Executive Director
Kris Wick is the Co-Owner and Executive Director of Brain Balance Center of Jacksonville. He earned his Bachelor of Science in Business Management from Rasmussen College and brings more than 20 years of leadership experience in business operations, strategic planning, organizational growth, and team development.
Throughout his career, Kris has held leadership positions with several Fortune 500 companies, where he was recognized for building high performing teams, leading organizational growth, and developing innovative solutions to complex business challenges. His leadership philosophy has always centered on serving others, developing people, and creating environments where individuals can succeed.
As a father, Kris understands firsthand the uncertainty, frustration, and emotional toll families experience when a child is struggling. Before discovering Brain Balance, he and his wife, Jessica, spent years searching for answers and solutions to help their son, Dylan, reach his full potential. Watching Dylan gain confidence, improve academically and socially, and thrive through the Brain Balance Program was a life changing experience for their entire family. Inspired by that transformation, Kris and Jessica made it their mission to help other families find the same hope they had found.
Since becoming owners of Brain Balance Center of Jacksonville in 2020, Kris has helped lead the center's growth while fostering a culture centered on compassion, excellence, and measurable outcomes. He believes every family deserves to feel heard, understood, and supported throughout their journey and is committed to creating an environment where children can reach their fullest potential.
Kris is passionate about mentoring children, coaching young athletes, and empowering families to overcome challenges with confidence. He believes that every child has unique strengths waiting to be unlocked and that lasting change begins by giving families hope and the right support.
Outside of Brain Balance, Kris enjoys spending time with his family, boating, fishing, and maintaining an active lifestyle through fitness and strength training. His leadership is guided by integrity, compassion, and a steadfast belief that every child deserves the opportunity to thrive.
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