Management Team

Dominick Fedele, Chief Executive Officer

Dominick Fedele has extensive operational and executive experience leading widely disbursed multi-site businesses in education management and consumer services. Prior to joining Brain Balance, Mr. Fedele most recently served as Executive Vice President of Operations and Group President at Education Corporation of America (ECA), where he led operations at the corporate, regional, and field levels. He managed a revenue portfolio of over $400m across multiple brands and program offerings covering 62 campus locations. He was Sr. Vice President of Operations at Kaplan Higher Education Corporation (KHEC) and played a key role in the sale and subsequent integration of KHEC into ECA.

Previously, he worked as Vice President and Managing Director for the Le Cordon Blue Culinary Division of Career Education Corporation (CEC) where he led significant student population and revenue growth, across 15 campuses, leading to revenue increases of over $400m. During his 17-year tenure in the education sector, he had the privilege of supporting the education, graduation, and job placement of thousands of students. In addition to his work in education, Mr. Fedele worked for McDonald’s Corporation providing financial operations support to several hundred restaurant sites.

Mr. Fedele is focused on developing innovative strategies and solutions to drive consistent business growth and value. He brings an emphasis on hiring strong personnel and providing essential training and development to strengthen company vision and performance. He takes a collaborative approach to leading a business, promoting strong communication and relationship development across an organization. With a Bachelor’s in Accounting from Elmhurst College, Mr. Fedele has a strong analytical and financial background at the foundation of his operational leadership and creative entrepreneurial skills. Dominick is passionate about helping clients improve their life by providing a product or service supporting attainment of their goals.

Heidi O’Neill, President and Chief Operating Officer

Ms. O’Neill comes to Brain Balance with over 25 years of operational experience. In January 2011, Heidi joined Brain Balance as Vice President of Operations Development, responsible for operational systems and project development. In April 2012, she was named Senior Vice President of Operations and began overseeing all aspects of the Brain Balance franchise system. By April 2013, Ms. O’Neill was named President of Franchise Operations, adding the responsibilities of Research and Development.

Prior to Brain Balance, Ms. O’Neill worked at Huntington Learning Centers. Her significant positions included Regional Operations Manager, Operations Trainer, and Center Director at Huntington Learning Centers. Ms. O’Neill also owned and operated her own successful multi-state manufacturing facility that was sold in 1997.

Stéphane Bourlès, Chief Information Officer

Mr. Bourles is an innovative Information Systems leader with 18 years of experience driving IT with a passion for new technologies. Prior to joining Brain Balance Achievement Centers, he spent 4 years as Vice President of IT for Grass Valley, a leader in the Broadcast Media & Entertainment industry. During his tenure, Mr. Bourles led the Technicolor divestiture of Grass Valley and transformed its IT organization into a standalone and agile organization with the majority of its applications moved to the cloud (SaaS & PaaS).

Mr. Bourles was also an IT Director at Technicolor where he led IT for the Grass Valley business unit and managed multiple ERP, CRM and BI projects for many Technicolor divisions. He started his career with Accenture and then KPMG where he worked on SAP projects out of the Paris offices. Mr. Bourles holds a Master in Computer Science from a leading French Engineering School.

Erin Miller, Chief Financial Officer

Ms. Miller originally started in academia, receiving a BA at Emory and pursuing a PhD at the University of Chicago, before completing an MBA at UCLA. Ms. Miller’s background includes educational and non-profit publishing as well eCommerce. She specializes in setting up financial processes for growth and scalability. Prior to Brain Balance, Ms. Miller worked at the Smithsonian, The National Science Teachers Association, The RAND Corporation,, and Evite.


Cynthia Siedel, Vice President of Marketing

Cynthia Siedel joins Brain Balance with over twelve years of marketing experience across digital strategy, communications, branding and social media. Prior to joining Brain Balance, she built and led digital marketing practices and other marketing functions at multiple, consumer-focused companies including Jamba Juice, Visa, Ghirardelli Chocolate and Walmart. While at Jamba Juice, she successfully led digital marketing and technology implementations for a large franchisee network including launching an “order ahead” mobile app, loyalty program and overhauling their social media and website properties.

Ms. Siedel was previously a strategy consultant for McKinsey & Company where she worked on high profile projects for several Fortune 100 executive teams. She holds an MBA and a BA in Economics from Stanford University. As the mother of three young children, she has a passion for making an impact on issues affecting children including access to equitable educational opportunities.

Maura Shannon, Vice President of Training and Conference Coaching

Ms. Maura Shannon has held the position of Vice President of Training and Conference Coaching since March 2014. From April 2011 through February 2014, Ms. Shannon was the Director of Training and Conference Coaching. From January 2006 through April 2009 she was Director of Coaching Services for Huntington Learning Corp in Oradell, New Jersey. From March 2001 through December 2005 she was Director of Training for Huntington Learning Corp, Oradell, New Jersey. From September 1997 through February 2001 she was a Corporate Trainer for Huntington Learning Corp, Oradell, New Jersey. From December 1995 through August 1997 she was a Center Director for Huntington Learning Corp, River Edge, New Jersey.




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